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World Champion Air Filters

Our dream becomes alive when every throttle twist delivers the amazing feeling of joy and freedom that no dynamometer can meisure neither colorful charts or specification are capable to describe, but all riders are familiar with, in every corner of this planet.It's the experience of pure satisfaction, coming from total harmony of man and machine. This DNA human oriented vision, is the foundation that supports a solid-ground corporate structure, with all the core values and advanced texhnical expertise to suggest the perfect bond material. Our brand name condensates this specific vision, our philosophy, values and features.

Each product is a sealed contract with every rider, for life-lasting quality and high performance, for him , his bike and the environment. But above all, inside every DNA box, lives more than a single performance product: Breathes the friendly and dedicated motorcycle companionship that is so unique among our community.

DNA Filters

Just like a human being, your vehicle can't live without air. DNA knows that good. Blending together years of experience, the latest innovations, and passion for performance, DNA is the leader when it comes to air intakes and air filters. DNA products pass through numerous tests, including power, torque, air flow tests to name a few. All the tests are to confirm that DNA products deliver maximum power boost, not crossing the line of engine safety. DNA High Performance Filters are made to transform air into power. The power to smile on every throttle twist!

DNA Lifetime Warranty

A DNA® High Performance Filter is a high quality, next generation multilayer cotton gauze, oil impregnated air filter. We, at DNA®, proudly introduce a filter that can last the life of the vehicle. Strict quality control for construction & materials, chosen only by their highest quality, are some of the factors that allow us to offer a Lifetime Warranty!

Increased Air flow

Replacing the original equipment air filter is one of the easiest and least expensive things you can do to get more performance and economy from your car or truck. No matter what you drive, we have direct fit performance air filters that will install right in your vehicle’s factory air box. Our filters increase air flow, enabling your engine to make more power and get better fuel economy, and provide the critical filtration needed for engine protection.


We’re coming closer to you every day. In a car or with our motorcycles, driving on favorite roads, beyond them or at the racetracks around the world, DNA® will always be there to transform air into power. To ensure that you will keep on smiling on every occasion!

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